So far there’s just been one obstacle keeping many people from buying clothes and accessories online, especially during sales. Not being able to try on clothes before buying them means there’s always the chance they’re not the right size or won’t fit the way you like. It’s enough to make us not want to buy anything. Well, Amazon has now removed that obstacle just a few days ago. The online shopping giant has launched a new service called Amazon Prime Wardrobe, and it’s sure to delight shopaholics.
With Amazon Wardrobe you can order, try on and return anything you don’t like for free
he American superpower looks unstoppable. After buying the supermarket chain Whole Foods for almost $14bn, it’s now offering this new service that has the big fashion brands shaking in their boots. Amazon Wardrobe has been launched in beta with a sample group of American Prime subscribers. With this new added function, they can choose clothes and have them delivered for free so they can try them on at home.
So how does this at-home fitting room work? It’s simple: customers can choose from 3 up to 15 items including accessories from within the Amazon Fashion section. They have 7 days to try them on and decide if they’re right for them, and then they only keep and pay for what they want, sending the rest back.
Returns are free: Amazon Wardrobe comes in a handy box with a pre-paid return label. It’s perfect either for home pickups or for dropping off at a UPS center to be returned to the sender.
Over a million items including big labels, and 20% off if you buy 5 or more
And if the simplicity of the service wasn’t enough, the huge amount of choice that Amazon Wardrobe offers is a further temptation. There are over a million items, which also include famous fashion labels like Calvin Klein, Levi’s, Hugo Boss and Adidas. Shopping from home will become just like going to the store and trying things on in the fitting rooms, as you’ll also be able to pair clothes with accessories and a wide range of trendy shoes.
Every last detail has been considered, and there are also additional discounts to help attract even more loyal customers. There will be a 10% discount if you decide to keep 3 or 4 items, and 20% off the 5th or more.
Taking care of the customer: Amazon’s plan to revolutionize the sector
The more you buy the more you save. It’s a winning strategy, already tested and adopted by Amazon to increase customer loyalty. But why does it really work and why is this setting the bar? The answer can be found by looking in a mirror and asking what perks you would want to receive yourself. Yes, because the customer is still at the heart of everything, as is Amazon’s amazing ability to make them feel special.
But that’s not how other brands in the fashion market see it, and they’re feeling truly threatened by the e-commerce giant. According to analysts at Cowen&Co, Amazon will dethrone Macy’s from the top of the US clothing market, with a market share set to rise from 6.6% in 2016 up to 16.2% in 2021.
It’s not clear when the service will be available in Italy, but are we already seeing signs of the end of the road for direct sales and brick and mortar? Maybe, also because mall fitting rooms will finally show their flaws–from unflattering lights to tight spaces, they certainly can’t compete with your own home.