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DataTeenagers dropping Facebook: Instagram and Snapchat growing

Nadeesha Dilshani Uyangoda6 years ago5 min
Until very recently, Facebook was positioned as the dominant social network in our lives, but things are starting to change, especially among teenagers. In the last few years it went from being one of the most popular apps for American teenagers, to not even reaching the top three. The latest data from Pew Research Center have confirmed it — young people see facebook as the social network for staying in touch with family, teachers and...

economyTrendsSnapchat’s move into e-commerce with snap store

Nadeesha Dilshani Uyangoda6 years ago6 min
Following Facebook Messenger’s example, Snap Inc. is testing the waters of e-commerce too. Snap Store is the in-app selling everything from dancing hot dogs to t-shirts with the famous ghost icon. But is it a strategy to gain user loyalty or an attempt to breathe new life into in-app commerce? News of the digital store comes shortly after the launch of the latest Snapchat upgrade, when it completely overhauled the app interface. But abandoning the...

TrendsVR & ARSnapchat Art and world lenses : augmented reality is all the rage

Roberta Gavioli7 years ago11 min
Reality isn’t enough anymore. People are hungry for constant novelty. We want to be amazed, entertained and thrilled. That’s why digital companies and social networks are running more and more often to a new kind of reality: augmented reality. Filters and lenses can add dynamic elements to a static and sometimes boring real-life situation, so now you can find 3-dimensional rainbows, teddy bears and avatars wherever you go. Snapchat’s Bitmoji and its new World Lenses...

AppTrendsSnapchat and Instagram: a competition of (copied) idea

Roberta Gavioli7 years ago10 min
“It is better to fail in originality than to succeed in imitation.” Those were the words written by American author Herman Melville, but it seems that Mark Zuckerberg would disagree. In fact, the battle of new tools for Snapchat and Instagram rages on, and this time it looks like copying will beat out inventing. Since Stories was added to Instagram last summer, the social network with the little ghost has been feeling the pressure of...

TrendsSNAPCHAT: An immersive experience with SPECTACLES

Michela Di Nuzzo8 years ago9 min
There’s big news from the world of social media, and this time it comes from the top company for teens. That is of course, Snapchat. The numbers say it all: 150 million users connect every day. Their short, instant videos let us play around with icons and emoticons, and are just plain fun. For the launch of their new product, they even got a new name: Snap Inc. Their special sunglasses, Spectacles, have 2 video...

TrendsFacebook launches Lifestage: is it really like Snapchat?

dotmug8 years ago6 min
After Instagram Stories, Facebook wants to dominate the market launching a new challenge: Lifestage. The app, for under 21 only, is entirely dedicated to students and there they can share info and answer to questions with short videos. A new social fun, available on iOS and in US only, with one goal: conquer teenagers between the ages of 13 and 19. A target that Facebook was hardly reaching since they are only 8% of their...

UncategorisedSnapchat revolution: photo storage with Memories

Giulia Baroni8 years ago9 min
It seems that Snapchat can’t stop releasing features. After the recent launch of Real Life, their new online magazine, the 100 million daily active users’ app will have a new feature to play with: memories. If the value of Snapchat was immediacy… what will happen now that we’ll set our memories free? Memories: how does it work? Memories “is a new way to save Snaps and Stories on Snapchat. It’s a personal collection of your...

TrendsSnapchat launches a new online magazine, “Real Life”

Ilaria Trapuzzano8 years ago8 min
It’s official, Snapchat becomes an editor. The popular ghost app launches today  Real Life, an online magazine focused on technology. Nathan Jurgenson, sociologist and theorist and new chief editor of the magazine, Snapchat’s researcher studying how social media influence society and vice versa, he gave the news. “Not a news website with gadget reviews and rumors” specifies Jurgenson, but a daily newspaper that will talk about “how we live today and how our lives are...

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