DataOfo and Mobike: the new bike sharing services in Milan
Once upon a time there was BikeMi, a fleet of almost 5,000 bicycles with city of Milan branding. They had a total monopoly for a long time, but now they find themselves face to face with a new kind of service — free floating bike sharing. And what does that mean? It means you can rent a bike and leave it anywhere, even if there’s no docking station. That’s exactly what two startups — both...